Queensland-born firm dips toes into sports sponsorship
National road transport and logistics company XL Express has partnered with Brisbane Lions as the AFL club’s co-major partner for the next two years
As part of the deal, the XL Express logo will feature on the front of the Lions’ home guernsey and the back of the away and clash guernsey in 2020 and 2021.
Australian-owned XL Express started in Queensland in 1990 and is now a nation-wide operator.
The partnership with the Brisbane Lions marks the company’s first foray into sponsoring a professional sporting club.
“We are excited to partner with the Brisbane Lions,” XL Express MD Colin Mallory notes.
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“We share similar journeys in that we are both based in Queensland and compete on the national stage.
“We look forward to sharing in the successes that this partnership will bring to both of our organisations.”
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Brisbane Lions CEO Greg Swann welcomes the partnership.
“We are so proud that XL Express, a national brand with Queensland roots, wanted to support our team in a co-major capacity,” he says.
“This is the first time they have ventured into this space and we are thrilled they would trust us with such a big move.
“We are excited to see what we can achieve together in 2020 and beyond.”