Volvo Trucks appear to be committed to pushing the envelope in stunts and social media marketing
September 3, 2013
After the high profile multimedia launch of the Volvo FH last year, Volvo Trucks appear to be committed to pushing the envelope in stunts and social media marketing.
Last year’s FH internet launch campaign saw a tightrope walking stunt between two moving Volvo trucks as well as some high speed long boarding.
However, Volvo Trucks has upped the ante by using President Claes Nilsson as a real-life stunt man in a YouTube video. The video, called ’The Hook’, promotes the strength of the Volvo FMX platform.
Nilsson doesn’t name any extreme sport amongst his hobbies when questioned after the two hour shoot at the Port of Gothenberg in Sweden.
In keeping with the physical extremes shown in previous web videos, Volvo also released a video called ’The Technician’ to showcase the FMX’s prodigious ground clearance.
