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Viva Energy launches Shell Card opt-in sustainability program

Viva Energy has unveiled the new sustainability carbon offsetting program that will soon come to Shell Cards

Viva Energy has announced that a new opt-in program will allow Shell Card customers to achieve emissions reduction and sustainability goals by offsetting the emissions involved with fuel purchases.

The new Opt-in Carbon Neutral Products Program will be available to all Shell Card customers starting early next year.

As part of the program, Viva Energy purchases and retires eligible carbon credits from domestic projects (Australian Carbon Credit Units (ACCUs)), and a selection of international projects. Customers can choose to offset with 100 per cent Australian units or a combination of Australian and international units.

Viva Energy Chief Business Development and Sustainability Officer Lachlan Pfeiffer says the new opt-in program is a way for Shell Card customers to meet sustainability targets in an immediate and practical manner.

“Direct emission reductions are not always available immediately, and carbon offsets are a way of achieving lower net-carbon outcomes quickly and efficiently – particularly for businesses operating in sectors that are harder to abate and where technological pathways to lower emissions are likely to take some time to be commercial,” Pfeiffer says.

“This is an excellent interim solution for businesses looking to take meaningful action to offset their emissions while supporting projects with positive environmental, economic and social benefits.”

Carbon offsets can contribute to global efforts to combat climate change by helping to reduce overall carbon outcomes through investment in projects that capture or reduce emissions, such as reforestation, renewable energy and methane capture from landfill.

Viva Energy says Shell Card is one of the simplest and most straightforward fuel cards available – like a credit card for all your fuel purchases that is accepted at more than 1,300 locations across Australia; all Shell service stations, Shell Coles Express, Liberty or Westside sites.

Backed by more than 50 years’ experience, Shell Card can drive businesses forward by helping with the management of fuel costs and streamlining processing at tax time.

The Opt-in Carbon Neutral Products Program is established and maintained by Viva Energy Australia alone. Shell has no involvement or responsibility in the program.

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