TAC and the Victorian government have launched the Split Second competition, which invites Victorians aged 18 to 30 to submit an attention-grabbing concept for road safety campaigns aimed at young drivers.
The competition is targeted at young people and young drivers as they continue to be involved in more crashes resulting in death and serious injury than any other group of road users.
The competition will focus around two risky behaviours – fatigue, or not wearing a seatbelt. Research shows people aged 18-25 are most likely to have travelled as a driver and passenger without wearing a seatbelt.
Two winning entries will be selected and will be awarded a $5000 cash prize and $35,000 production budget.
Minister for Roads and Road Safety Melissa Horne says the safety campaign offers a new way to target young people on Victorian roads.
“By engaging young filmmakers and content creators, the Split Second competition aims to bring fresh, impactful perspectives on how these risks can be prevented,” Horne says.
“Fatigue and not wearing a seatbelt continue to be significant contributors to road trauma in Victoria, and it only takes a split second for a life to be changed forever.”
One of the competition winners will be selected from a culturally and linguistically diverse community to ensure critical road safety messages are being tailored to engage as many young road users as possible.
TAC CEO Tracey Slatter says the previous success of the competition has shown the campaign has the ability to create genuine positive change.
“Split Second had shown us over the years that, through the power of creativity, young Victorians can influence attitudes and behaviours among their peers,” Slatter says.
“To encourage and celebrate as many new and diverse voices as possible, we’re adding a brand new prize for young people with a multicultural background.”
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