UD Trucks plans on celebrating its 50 years in Australia at this week’s Brisbane Truck Show with a variety of models and exhibits ready
UD Trucks is in celebration mode as 2023 marks 50 years since UD first reached Australian shores.
UD is using the milestone to reflect on its decades of progress and innovation, and now looks ahead to the next 50 years and beyond.
At this year’s Brisbane Truck Show, UD is showing no sign of slowing down, launching innovative new products and features that will be on display in and around the show.
From UD’s founding father Kenzo Adachi-san’s pursuit of Ultimate Dependability more than 85 years ago in Japan, UD says it’s extremely humbling for the brand to see its vision and mission remain as strong as ever in Australia since 1973 and UD’s continued commitment to going the extra mile to achieve better life for its people and the planet.
Over the decades, UD has proven time and time again that innovation is at the core of what it does, using industry challenges as motivation to develop, create and innovate.
The UD CK40 was the first model to hit Australia’s roads in 1973, and the decades to follow would see countless innovations including, among others, the release of its ESCOT AMT (Automatic Manual Transmission) that became the benchmark for the heavy-duty industry at that time, the world’s first commercialised radar laser collision prevention system, and the world’s first selective catalytic reduction (SCR) system– a technology that revolutionised the industry’s emission reduction journey.
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“Our latest products being launched here in Australia, and on display in and around the Brisbane Truck Show, is a clear sign that UD’s incredibly strong history and drive to innovate is continuing,” UD Trucks Australia vice president Lauren Pulitano says.
“Not only will we have our new 8L Quon Agitator with ESCOT AMT on the stand, but we will also be launching new advanced safety features and an enhanced 11L engine.”
Down at the South Bank Truck Festival, people will also be able to see the new Quon CG 8×4 16 pallet extra-long wheelbase vehicle on display with an eye-catching curtain artwork that is definitely worth a look.
The UD brand is also gearing up to take over King George Square in Brisbane CBD, where it will showcase a head turning brand activation to celebrate its 50-year milestone. This activation is set to stop people in their tracks with a striking 3D style artwork on display that visually captures the rich history and innovations of UD over the decades.
“We are so proud to be celebrating our 50 years here in Australia during this year’s Truck Show. We would like to extend our gratitude to all of our customers, dealers and partners for supporting us on this journey, and we thank them for making 50 years in Australia possible,” Pulitano says.
“It is an incredibly exciting time be leading a brand here in Australia that has an ambition not to just make better products for our industry, but to make the industry better through its products.”