BTS 19: Iveco's Mixed Fortunes

By: Steve Brooks, Photography by: Steve Brooks and Nathan Duff


Light commercials take centre stage as trucks settle for sidelines

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In a sign of changing times at Iveco, centre-court on the show stand was given to derivatives of the diverse Daily light commercial range.

Iveco has made significant inroads with Daily over recent years, from an off-the-shelf van with the biggest cubic capacity in the business to extremely capable and highly advanced off-road units, light commercials continue to be big business for the brand.

On the truck side, though, it’s slow going.

The new Stralis X-Way range covers a lot of bases but in a fiercely contested market, climbing the sales ladder won’t be easy.


Read our deep dive into the Stralis X-Way range, here


Likewise, it’ll be interesting to see how acceptance goes for the new ACCO with its Iveco cab and powertrain.

The new design is certainly better than before and while Iveco is a master of dual control systems for waste collection and the like, competition is coming thick and fast.

As for the only conventional string in Iveco’s bow, two International Prostars were tucked deep into a back corner of the stand.

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It makes you wonder what’s ahead for Prostar when neither Iveco nor International parent Navistar seem particularly keen to push the truck’s potential which now includes the latest Cummins Integrated Power system.  

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