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Traton announces unit sales increase for 2023

A high backlog of orders and a stable supply chain has led to a sales increase for Traton’s units

German manufacturer Traton Group, a subsidiary of Volvo, has announced that it hit its record in unit sales in 2023. The group sold more than 338,000 vehicles last year, increasing its sales from its 2022 total of 305,500. 

Traton says that the increase in sales was the result of a very high order backlog, increasingly stable supply chains and a higher production volume. 

“Our brands were able to continue stabilising, increase production in 2023 and gradually reduce the high order of backlog,” Traton Group CEO Christian Levin says. 

“This allowed us to lift our unit sales by an impressive 11 per cent year-on-year and hit a new record.” 

Traton’s truck business largely contributed to the growth, increasing its sales by 11 per cent to 281,300. Bus unit sales also increased by two per cent to 30,300 while it sold 26,600 of its MAN TGE vans, an increase of 23 per cent. 

While sales increased for its vehicles, Traton recorded a 21 per cent decrease in its incoming orders to 264,800 vehicles in 2023. 

Traton’s ratio of incoming order also declined from 1.1 to 0.8, which it says will allow them to reduce delivery times this year for its customers’ benefits. 

Traton says that the decrease is a reflection of demand returning to normal after the COVID-19 pandemic and the war in Ukraine saw orders accumulate throughout. 

“Demand in Europe is continuing to return to normal, and our order books are filled with enough orders to last us into the second half of the year,” Levin says.  

“This is making me confident that 2024 will be another successful year for Traton. 

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