Toll Group has partnered its planned Australian investments with a new brand campaign to escalate its standing
Toll Group has unveiled a refreshed brand direction including a new brand campaign, Curiosity in Motion, which captures how the company delivers value for businesses in an era of disruption and rapid chain in supply chains.
Toll Chief Corporate Affairs and Marketing Officer Zed Ivankovic says the new brand positioning and campaigns are a fresh, bold expression of how Toll makes an impact for businesses.
“Throughout Toll’s 130-year history, curiosity has been at the heart of our brand and the way we work,” Ivankovic says.
“Our new brand and campaign highlights how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers.”
Informed by both external and internal research, the campaign creative ‘Think outside the box’ centres on how Toll makes an impact for customers in an era of change and disruption.
The three creative variations show how Toll is creating solutions across three big supply chain areas: fast eCommerce logistics, supply chain visibility and simplifying complex shipping.
“At Toll, we know our brand and we understand the power of great ideas and creativity in the ever changing supply chain sector. With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion,” Ivankovic says.
The campaign will run across social media in markets covering Australia, Asia and Europe.
The brand refresh and campaign will support brand awareness and repositioning as Toll expands across Australia, Asia and the US markets with $1.2 billion of investments planned over the next four years.