Australia, Transport News

TfNSW launches new regional safety campaign

Transport for NSW has released a new safety campaign in a bid to reduce the number of crashes involving vehicles and animals in regional areas

Transport for NSW has launched a new safety campaign aimed at preventing rising incidents of drivers in regional areas colliding with animals.

Since 2013, more than 1500 people have been injured and 25 people killed on New South Wales roads as the result of an interaction with animals wandering on to the road.

These are the sorts of statistics Transport for NSW is campaigning to reduce via a series of informative social media pieces raising awareness about the dangers of driving on regional roads, particularly at dusk and dawn.

Transport for NSW Deputy Secretary of Safety, Environment and Regulation, Sally Webb says the month-long social media initiative is all about reminding drivers of their responsibilities when sharing country roads with wildlife and livestock.

“From 2013 to 2022, there were 1384 casualty crashes involving an animal on a country road in NSW. Of these crashes, 25 people were killed and 1551 were injured,” Ms Webb says.

“Every death on our roads is one too many so please slow down and watch out for animals when driving on country roads.”

Webb says while country people are generally used to driving around livestock and wildlife, animals can be unpredictable and move quickly so it’s important to always take care.

“There are also a lot of people travelling out to our regions who are less familiar with animal hot spots, and what to do if they come across animals on the road,” Webb says.

“Animals can be more active near waterholes and creeks and at sunrise and sunset when visibility is reduced. If you see one when driving or riding, please don’t panic.

“When using your brakes, always apply them in a controlled manner and don’t swerve to avoid an animal. Swerving could make you lose control of your vehicle and collide with another vehicle or tree.

“Please slow down when you see animal warning signs and stay alert especially around dusk and dawn.”

The initiative can be viewed on Transport for NSW social media channels (NSW Road Safety Facebook page and The Centre for Road Safety website) from June 9-30.

If you see injured wildlife, they can be reported to WIRES on 1300 094 737 or via the IFAW Wildlife rescue app.

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