Isuzu Australia Limited (IAL) has continued its sponsorship of Supercars team PremiAir Racing, with added hands-on experience for technicians within its dealer network once again set to be a key pillar of the partnership.
2025 will be the first season IAL will be a major team sponsor following last year’s successful first year of partnership.
Over the course of the 13-round season, eight Isuzu technicians from its dealer network will join the team on selected weekends through the Isuzu Technician Placement Program.
Isuzu Australia Head of Marketing and Customer Experience John Walker says the program is a high-quality, hands-on way for gains to filter back through to the company’s customers.
“The technician program has great benefits for our Dealer Network technicians, giving them insights and new skills they can take back to their roles within the Isuzu network,” Walker says.
“All of which flow through to providing a better service for our customers.”
PremiAir Racing owner Peter Xiberras says the technician program is a great chance for further collaboration within the sponsorship agreement.
“We’re looking forward to once again having Isuzu’s technicians join us for selected race weekends,” Xiberras says.
“It’s a great opportunity for collaboration and I’m confident all parties will work together towards success.”
Walker says the added brand awareness created by the ongoing partnership will benefit Isuzu due to its new range of trucks hitting the Australian market later this year.
“PremiAir Racing shares our commitment to excellence, and in the competitive world of Supercars it offers a fantastic opportunity for Isuzu Trucks and Isuzu Power Solutions to engage with our mutual audiences,” he says.
“2025 is a milestone year for Isuzu Trucks, with all new models set to hit the Australian market later in the year.
“PremiAir Racing will play a vital role in our showcases on and off the track.”
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