Growing interest in the RFG brand comes as the Group begins rolling out its 2010 expansion strategy
January 11, 2010
The Retail Food Group (RFG) has reportedly recorded a 120 percent increase in enquiries from potential franchisees over the past fortnight, as more and more people looking to secure their employment in 2010 turn to ‘proven’ systems.
As the country’s leading retail food brand manager and franchisor, RFG owns the Donut King, Michel’s Patisserie, Brumby’s Bakeries and bb’s cafe franchise systems.
Growing interest in the RFG brand comes as the Group begins rolling out its 2010 expansion strategy which will see the business open an additional 20 stores across its network during the next six months.
RFG National Sales Co-ordination Manager Faith Manning says the franchise enquiry line has been running hot since after Christmas 2009.
“Compared to the same period 12 months ago, our inquiries are up 120 percent during the past two weeks which has been really surprising,” Manning says.
“It seems people have worked hard through 2009, had a Christmas break and have taken that time to reconsider their future finances and employment,” she says.
According to Manning, the enquiries have come from people across Australia, but says there is a strong interest from couples aged 30 years and over.
“Following the uncertainty of 2009 and the Global Financial Crisis, it seems many couples are looking to take control of their future and their finances by owning their own small business. However at the same time they want to minimise risk by looking at proven and growing franchise systems,” she says.
“We continue to explore new territories and emerging markets and have potential sites available throughout regional and metro Australia.”