Logistics News

Quickflix thinks inside the box for supply

Quickflix strikes a deal with Microsoft to stream movies and TV series directly to Xbox 360 gaming consoles in Australia and New Zealand.

April 30, 2012

When it comes to supply chain strategy Quickflix management has clearly been thinking outside the box, with the announcement it will
soon put its
product inside a box – the Xbox 360.

The leading Australian entertainment company
announced today it had struck a partnership with Microsoft to stream Quickflix movies and TV series directly to Xbox 360 gaming consoles in Australia and New Zealand.

Quickflix Executive Chairman Stephen Langsford says the distribution agreement will give customers more ways to access entertainment content and will add to the growing range of devices enabled for Quckflix streaming, which already includes Smart TVs, game consoles, tablets, mobile phones, PCs and Apple Macs.

“This is a great new partnership, and will bring the Quickflix streamed entertainment service to the Xbox community across both countries,” he says.

“We’re committed to making home entertainment easier for people, and this is out latest step towards providing people the biggest choice possible of how to watch TV shows and movies they love – whether it’s on a mobile service, Smart TV or games console.”

The subscription service will offer unlimited viewing for a monthly fee and will be available to Xbox Live Gold subscribers in Australia and New Zealand in 2012.

Quickflix is one of Australia’s leading online movie rental companies, offering subscription to movies and TV shows delivered as DVD or Blu-ray mail, or via instant online streaming.

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