Alternative fuel vehicle manufacturer Quantron AG says it's focusing on a new market
Alternative fuel powered vehicle manufacturer Quantron AG has set its sights on the North American market, founding Quantron US Inc and appointing Richard Haas as its CEO.
Based in Augsburg, Quantron AG already supplies European customers with battery and hydrogen-electric commercial vehicles.
The company is aiming to generate half of its annual turnover in the North American market by 2025.
Quantron CEO Michael Perschke says demand for the technology in North America was high.
“The foundation of a subsidiary in the US is an important step towards our goal of putting zero-emission vehicles on the roads globally,” Perschke says.
“In Europe, close to 100 vehicles converted by Quantron are already successfully in use.
“We see potential for the US in the early years of a triple-digit volume annually.
“I am very pleased that Richard Haas, with his more than 40 years of multicultural experience in the mobility industry, will be joining us as president and CEO for Quantron US.”
Haas was previously CEO of Mahindra Automotive North America, launching a new assembly plant in the Detroit area.
Before that, he was Director of Engineering for the Tesla Model S and a veteran at Ford Motor Company, including a five-year stint in Ford South America, where he was part of a small task force that included the launch of multiple new products at a greenfield assembly complex in northeast Brazil.
“The opportunity at Quantron is unique and compelling in an industry that is now embracing emerging non-IC technologies – particularly the Hydrogen Fuel Cell Electric Powertrain space for medium and large commercial vehicles. I’m honored and excited to be one of the first players in this space in the United States,” Haas says.
It has a strategic partnership in place with Canadian fuel cell expert Ballard Power Systems as part of this plan.