Isuzu announces new product approach

Date: 15.11.2023

Isuzu’s new product development approach will see it stay connected with the present while looking ahead to the future

Isuzu recently unveiled its new I-MACS proudct in Japan

Isuzu Australia Limited (IAL) has unveiled its future product development methodology in a recent visit to its Isuzu Motors Limited (IML) manufacturing plant in Fujisawa, Japan.

The IML-developed Modular Architecture and Component Standard (I-MACS) is an approach that allows the combination of various components, parts and devices to be applied in anticipation of future advancement in technologies.

IAL head of product Matt Sakhaie says I-MACS is a key part of its future product development methodology both locally and abroad.

"There is a range of factors impacting Australian customers in the near future," Sakhaie says.

"We see these radiating from issues such as changes in regulation and legislation, technological advancements, as well as a level of post-pandemic uncertainty across a variety of industries.

"Isuzu Australia has developed a strong reputation for reliability and dependability, which is what I-MACS will continue to deliver for our customers so that they are well supported as they tackle these challenges."

IAL Head of Product Matt Sakhaie

Isuzu says that I-MACS makes it possible to look to the future while remaining compatible with current day and past models.

Key componentry that is interchangeable with I-MACS includes ICE power plants, transmission types, fuel cell stacks, hydrogen tanks, batteries and charging equipment, fuel tanks, axles and advanced safety devices.

Sakhaie says that an additional benefit of the approach is how it’s helping to create efficiencies across IML’s global operation.

"Instead of setting up new main production lines for the new generation models, Isuzu has restructured the same main assembly lines for both new and prior generations," Sakhaie says.

"Backed by I-MACS, the aim is to reduce man-hours and further capital investment."

Isuzu says that as I-MACS vehicles expand overseas into developed and emerging countries, it expects to see more data-driven results.

"We are at the starting point of a longer journey," Sakhaie says.

"Backed by the capabilities of I-MACS, we believe we’re extremely well positioned to respond to whatever conditions the future may hold and support our customers with ongoing reliability and the quality they’ve come to know and trust."