Iveco reaches 30 year Australian milestone


The truck manufacturer celebrates a milestone since taking over International Trucks’ Australian operations

Iveco reaches 30 year Australian milestone
Iveco has come a long way in Australia in 30 years

This month marks three decades since Iveco first launched into the Australian market, with the company celebrating 30 years in the country as a truck manufacturer.

Having initially taken over the operations of International Trucks, Iveco sought to fix the financial difficulties of the coveted brand and inject stability and resourcing into the Dandenong facility.

The first entity came under the name of International Trucks Australia, before transitioning to Iveco Trucks Australia in 2002 as the company grew from International’s high standing in the local market.

The investment has paid off for Iveco, as the company took over existing and respected International models like the ACCO range and launched its own successful brand to build awareness among Australian customers.

The truck market may have changed over the past 30 years, but Iveco Australia managing director Michael May says its range of trucks is still experiencing success.

"Our brand has certainly come a long way since taking those first steps in the Australian market," May says.

"While core benefits such as reliability and low total cost of ownership are just as important now as they were 30 years ago, the truck or van purchaser of today is much more sophisticated."

 

Now, May says current buyers need vehicle that match correct specifications but also include the latest safety equipment, connectivity and driver comfort.


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Additional back-up and support has also been a key pillar behind Iveco’s latest models, as being able to make heavy-duty vehicle ownership as seamless as possible is critical to maintaining success, according to May.

"To achieve this, Iveco has expanded and strengthened its network with strong partners who are focused on servicing customers," May says.

"The past 30 years confirms that change is inevitable and to successful meet customer needs, companies need to continually evaluate and adjust their offerings."

May says he is thankful of Iveco’s employees both past and present who have made the brand what it is today.

"We are proud at Iveco to play a strong part in building and developing leading talent in our industry," he says.

"Our people make up the fabric of our brand and contribute greatly to Iveco’s positive culture – I look forward to seeing what the next 30 years brings for Iveco in Australia."

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