Velocity finalises takeover of Eager’s Daimler truck business

New entrant in Australian truck dealer market signals local intentions

Velocity finalises takeover of Eager’s Daimler truck business
VVG now sells and services Fuso, Freightliner and Mercedes-Benz trucks in Australia


Velocity Vehicle Group (VVG) has completed the acquisition of Eagers Automotive’s (EA’s) Daimler truck business in Australia.

As of May 1, VVG takes over all Daimler Truck and Bus sales and service dealerships operated by the EA group across Australia.

This business employs some 650 people at metropolitan and regional locations across Australia, including Brisbane, Newcastle, Sydney, Melbourne, Adelaide and Perth.

Just like its US operation, VVG’s Australian network will only sell and service commercial vehicles, with a focus on the needs of truck and bus customers, exclusively representing Daimler brands Mercedes-Benz, Freightliner and Fuso.

"We are very pleased to reach the milestone and to welcome the Australian Daimler Truck and Bus Dealerships of Eagers Automotive to the VVG Family," VVG co-presidents Brad Fauvre and Conan Barker say in a statement.

"There is a lot of important work ahead of us to deliver on the vast potential that this team has to offer and to take on such an important footprint for Daimler in Australia.

"We want to thank Eagers for working together with us to acquire their Daimler trucks business and we wish them the best in their future endeavours."

VVG is one of the largest Daimler Trucks dealership networks in the United States, with 30 dealership locations in major markets there.

"In the US we are one of the largest Daimler Truck dealer groups, with a hard-earned reputation for doing everything we need to do to deliver Speed, Value and Trust for our customers every day," Fauvre and Barker add.

"Our team has successfully integrated a number of dealer acquisitions into the VVG family, with great results, and we are confident we can do the same now in Australia.

"We know we welcome a dedicated team across our Australian dealerships, and we are sure that together with their US VVG colleagues and the dedicated management team in Australia, we will be able to deliver world-class service to the Australian truck market.

"We look forward to getting to know our Australian customers and employees as we execute on our mission of Speed, Value and Trust."

VVG Australia executive vice president Richard Higgins says the dealership’s culture and values fit well with what Australian customers expect and how Australians like to work.

"I am excited for the team in Australia to become a part of VVG because together we can each be better operators on our respective sides of the Pacific," he says.

Read how the Velicity takeover was announced, here

Daimler Truck and Bus President and CEO Daniel Whitehead thanks EA for its partnership during a time of growth for Daimler commercial vehicles.

"We have achieved a lot together and I wish them all the best for the future," he says.

Whitehead says he is excited that VVG will be supporting its brands in key markets across Australia.

"We are extremely pleased to work with a group that has such an incredible track record with Daimler Trucks in the United States which consistently delivers on a core commitment to commercial vehicle customers," he says.

"Daimler currently has the best and most advanced cab-over and conventional trucks in Australia, and they will now be sold and supported by a strengthened dealership network of equal calibre."

Daimler Truck and Bus Australia aftersales and network operations director Greg Lovrich says the significant investment of Velocity Vehicle Group represents a big step forward.

"We have long admired the Velocity Vehicle Group as a shining example of a best-practice commercial vehicle dealership network in a market where Daimler is number one and excellent customer service is critical to doing business.

"Velocity Vehicle Group knows what it takes to provide the kind of service that truck and bus customers expect from Daimler and we are thrilled about the commitment it is making to the Australian market."


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