Isuzu Power Solutions taps Lawson for sales management role

Former Cummins executive to ‘further strengthen’ brand’s Australian presence

Isuzu Power Solutions taps Lawson for sales management role
Troy Lawson


Isuzu Power Solutions (IPS) has appointed Troy Lawson as its sales manager for South Australia and New South Wales.

The sales executive arrives with more than 20 years’ experience in management, marketing and new business growth, with extensive history at Cummins.

IPS says Lawson led successful sales teams in the capital equipment sector, with a proven record in building and leading high-performing sales teams, account management, marketing and strategic planning and execution.

IPS was born from the recent rebranding of Isuzu Australia Limited’s (IAL) off-highway engines department to Isuzu Power Solutions, and Lawson says he will be able to contribute positively to the growth of the brand.

"There is a huge opportunity to grow IPS and I look forward to the challenge of identifying what the market requires and making sure we’ve got the best solution to meet those needs," Lawson says.

"I enjoy working with a good brand and good people, and IPS allows me access to the best of the both worlds.

"The Isuzu brand is a well-established and respected brand in the industry, with a solid dealer network already in place; the team at IPS follows a disciplined approach, balanced by a great work culture, which makes the role an excellent fit for me."

Read more about the Isuzu-Cummins relationship, here

Isuzu head of power solutions Matt Sakhaie says Lawson’s appointment marks a strategic move to further strengthen the organisation’s presence across Australia.

"The rebrand represents a very exciting time for us, and Troy’s appointment is one of the first steps in assembling a passionate and high-performing team here," Sakhaie says.

"Troy is well respected in the power generation and marine industries, and we believe his experience and skills in the sector will richly benefit the IPS team."


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