Group of companies seeks strength of single brand
Australasian industrial measurement and automation organisation Diverseco will have a more cohesive structure from today.
Presently trading under the brand names AccuWeigh, Robot Technologies-Systems Australia, AccuPak, AccuOnboard, Scaco and Ultrahawke, the group has undergone a strategic appraisal that points to a reduction of fragmentation as the best path.
As the company explains it, with attributes covering services and products involved in the delivery and ongoing support of weighing and dimensional measurement, robotics automation, end-of-line packaging and product inspection systems, opportunities were recognised in shared similar capabilities relating to their product and service offerings.
Read Brenton Cunningham’s take on measurement and COR, here
“Following extensive market research into how we could deliver maximum value to our customers, it became clear that we had a strategic choice to make to secure the company’s continued future growth and success,” Diverseco CEO Brenton Cunningham says.
“While our primary business objective has always been to deliver our customers’ good value by combining an understanding of their needs with our team’s problem-solving expertise and the technologies in our portfolio, our customers often reported that they’re unsure as to which operating company to use, and were looking for us to provide an easier way for them to access all our resources.
“The feedback was clear. Our customers wanted us to attain a deeper understanding of their business needs, improved access to our broad skill base, subject matter experts and full scope of solutions.”
The changes involve each business unit employing:
- one shared set of operating systems and processes
- one shared set of assets and resources
- cross-skilling technical teams
- one shared mission
- one brand and one trading name.