Truck sales generally hold a high line in February

Slight easing in totals but last year’s heat still in top heavy duty makes

Truck sales generally hold a high line in February
International has two trucks with McColls


At this very early stage, 2019 sales are running some 205 commercial vehicle units below February last year, according to Truck Industry Council (TIC) T-Mark results.

But even if the trend continues, there will be no sack-cloth and ashes donned by sales staff who generally can still expect a bonus higher than in 2017.

Two months into 2019 and year-to-date sales are at 5,023, below last year’s 5,228 but significantly above 2017’s 4,196.

February’s 2,827 was 174 down on the previous February’s 3,001 but, again, more than a match for 2017’s 2,276.

See how January started the new sales year in good form, here

Of manufacturer full totals, Hino was a surprise packet lifting this February to 434 from last February’s 427 and the YTD total to 767 from 741.

This as Isuzu sunk from last year’s stratospheric heights to be 638 and 1,127 from 712 and 1,189.

Heavy duty

Those expecting economic headwinds to leave a serious dent in sales may have to wait a while longer amongst the heavy brigade, as Kenworth follows Hino, with 187 and 364 compared with 176 and 339.

Major rival Volvo followed suit with 152 and 291 compared with 136 and 210, as did Mercedes-Benz at 101 and 149 against 69 and 147, while Scania looks to be making good on its promised good start to the year with 72 and 130 against 41 and 65.

And International, which has hailed its recent two-unit deal with milk carter McColls, was up at 12 and 14 compared with 4 and 14 last year.

Those makes that slid or stayed even pulled the segments totals from making record ground for the month, at 963 against 973, but not for the YTD, at 1,732 against 1,729.

Medium duty

Here, a slight slide in month and YTD totals was evident but not hugely at 546/986 against 589/1,026, and like heavy duty, 2017 was not really in the picture.

When you’re head, shoulders and torso above previous levels, treading water in pretty good.

And so, Isuzu’s bolting start in January sees its 190/346 comfortable compared with last year’s 193/324; same goes for Hino at 174/320 against 174/292. But there the spanking performances end.

Light duty

Hino’s buoyancy can be seen in the light-duty segment, where it recorded a nice 20-unit nudge on last February with 227/379 compared with 207/365.

The lift contrasts with market leader Isuzu’s stumble for the month to 322/540 compared with 365/607 last year.

Again, the sliders were felt hard in the totals, at 874/1,465 against 936/1,581, though still a relatively fair gap on 2017’s 808/1,411.


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