Toyota calls the tune in July LCV sales

By: Matt Wood

HiLux and HiAce make the running in respective segments

Toyota calls the tune in July LCV sales
Toyota is doing the business


Toyota continues to cement its place at the top of the Australian sales charts as our love affair with the light commercial vehicle (LCV) continues unabated with 17,061 LCVs sold in July.

The company has five offerings in the top 10 sellers locally.

According to the latest VFACTS figures, overall, LCV sales have grown 0.4 per cent in July, mainly on the back of 4x4 dual cab utes.

Further down the food chain in the more vocationally focused 4x2 ute market segment, Toyota still holds top slot with both the HiLux (27 per cent) and in the mid-sized van segment with the HiAce (35.6 per cent).

Logically, government and business fleet sales account for a majority slice of the LCV pie.

Ford’s Ranger hold second place in the 4x2 ute segment with 13.2 per cent share of the 4x2 market, well behind the HiLux. Third place is a close battle with the Isuzu D-Max 4x2 (11.5 per cent) a whisker in front of Mitsubishi Triton (11.3 per cent) and Mazda’s BT-50 (11.2 per cent). The Holden Colorado 4x2 lags well behind with 6.1 per cent.

Not a great deal has changed on the mini-van front with Volkswagen maintaining a sales stranglehold on the segment with the Caddy (59 per cent). A distant second goes to the Renault Kangoo (21 per cent) while the Suzuki APV comes in third at 8.9 per cent.

As already mentioned, the mid-sized van segment remains dominated by HiAce sales followed distantly by the Hyundai iLoad. Renault has seen growth in Trafic sales (9.1 per cent), so too has Ford with the recently updated Transit (7.3 per cent).

The addition of a new Euro 6 drivetrain and automatic transmission should see Transit sales build in the future.

However, the dark horse in this mid-sized equation is the LDV G10 which has seen a jump from 2.6 per cent market share to 7 per cent and is snapping at the heels of Transit. This is no doubt down the recent availability of a diesel power plant in the price point Chinese player. 

It appears that Isuzu N-Series can do no wrong in the light truck market accounting for 27 per cent of the light duty segment. Hino’s 300 holds second slot with 12.7 per cent with the Fuso Canter in third spot (11.5 per cent)

Mercedes-Benz vans continue to lead the large van market with the Sprinter (18.2 per cent), though an accurate breakdown between cab-chassis and van is not available in these sales figures. The Renault Master (6.8 per cent) comes in second with the Ford Transit in 3rd (5.3 per cent).

Top Sellers July 2017:

4x2 ute

Toyota HiLux: 940

Ford Ranger: 449

Isuzu D-Max: 390

Mid-Size Van

Toyota HiAce: 596

Hyundai iLoad: 377

Renault Trafic: 153

Light Truck

Isuzu N-Series: 379

Hino 300: 179

Fuso Canter: 162

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