Iveco promises 10-truck BTS display


Own models from vans to prime movers joined by International Prostar trio

Iveco promises 10-truck BTS display
ProStar and Stralis will share Iveco’s stage

 

Iveco has pledged to go mob-handed to the Brisbane Truck Show, with Powerstar, Stralis, ACCO, Eurocargo and Daily variants joined by the three-vehicle International Prostar challenge to the market.

Several models will make their debut among 10-vehicle display.

One headline act will be the recently launched E6 Eurocargo, winner of last year’s International Truck of the Year.

It will share top billing with the Euro6-rated Daily 7-tonne van that also boasts lane departure warning (LDW) to the standard offerings.

Iveco is making the most of local content, highlighting the ACCO at 85 per cent, Powerstar 6400 HD at 60 per cent and Stralis AS-L Series II with 55 per cent.

Reflecting significant Australian design input, the Inter contingent is made up of the ProStar models in day, sleeper and extended cab variants.

"From the passenger car licence Daily models through to road train prime movers, Iveco has one of the broadest truck ranges available in the Australian commercial vehicle market, and the Brisbane Truck Show stand provides an excellent representation of this expansive product line-up," Iveco marketing manager Darren Swenson says. 

"This year we’re also excited to launch the much anticipated International ProStar range. We see the ProStar as complementing the Iveco line-up and providing our customers and prospects with an even greater choice.

"It’s also pleasing to re-embed the International brand at its traditional Melbourne home, a site that Iveco has occupied since 1992." 

Showgoers with an interest in off-road applications will be able to get up close to the popular Daily 4x4, with the display truck a dual cab model and features a range of modifications including bull bar, snorkel and auxiliary lighting.

Additionally, the stand will feature a merchandise area and also play host to the star drivers from the Red Bull Holden Racing Team.

Iveco Trucks is at stand 49 this year.

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