All new T60 seeks to broaden make’s appeal beyond metro areas
LDV aims to tap into Australia’s burgeoning ute market with its new T60 to debut in October.
The model will come in a range of single and double cab, two and four wheel drive, manual and automatic versions with two trim and equipment versions, Chinese automotive brand says.
The T60 was unveiled last year at the Guangzhou International Motor Show in China for a make made familiar recently in this country through its G10 and G10 van variants.
“Since its launch in Australia, LDV has focused on its van and people mover ranges with the V80 and then with the G10 van,” LDV Australia general manager Dinesh Chinnappa says.
“Sales of this type of vehicle are primarily in metro areas, so that is where we have concentrated our dealers and our business. But the T60 will have a much broader appeal across the whole country.
“The ute market is much bigger than the van market and it is booming.
“In preparation for the arrival of the T60 we are opening new dealers in country areas and enlarging our urban representation.
“There is little doubt that from day one, the T60 will be LDV’s best-selling model in Australia.”
The LDV T60 launch model line-up will include a range of turbo diesel powered 4WD dual cabs with both manual and automatic transmissions, as well as 2WD and 4WD cab chassis with manual transmissions.
There will be two trim and equipment levels to ensure coverage of the market from working business vehicles to recreational and family transport.
“This model line-up covers the significant part of the market and these versions will be joined by additional variants as required to meet changing market demands,” Chinnappa says.
At 5.3 metres long and 1.9 metres wide and with a 110 kW 2.8 litre turbo diesel engine, the LDV T60 is focused at the middle of the ute market sector in terms of size and performance.
LDV is yet to finalise equipment, features and but says the vehicle will be positioned competitively hand offer “above average equipment, trim and features”.
“It is too early to provide specific price points for the new LDV T60 range,” Chinnappa says.
“But we are determined that it will build upon the value for money proposition of the LDV van range.”