Penske brand unveils a new online presence with an e-commerce angle
Western Star has launched a new website for its Australian and New Zealand markets, promising a “next level” e-commerce offering.
According to the truck manufacturer, the “easy to navigate” website includes “pioneering features,” such as providing a platform for “users to choose the right truck for their needs by comparing truck and engine combinations by model and design.”
“It features a rotating vehicle carrousel and an extensive image collection for each truck model,” Western Star Trucks says.
Mobile compatible, the website has almost 500 products available from brands including Truck-Lite, Rigid Industries, Alcoa Wheels, National Seating, Red Dog, and Waeco.
A member of the Penske stable, the Western Star page also has details on dealer locations.
Penske Transportation Group International marketing general manager Kimberley Ruddock says those behind the website “used the latest web design elements to create something truly next level for our industry.”
“The Penske group has built its global brand and reputation based on its pursuit of customer service excellence,” she says.
“We are driven to lead the industry and give our customers more, and we do this by delivering cutting edge services and precision in all facets of our business.”
The website can be seen here.