TMHA tops forklift market for seventh year
Despite a shrinking sales market, TMHA has sold over 4,500 units in 2015
Toyota Material Handling Australia (TMHA) has topped the local market share for a seventh consecutive year thanks to its highest numbers on record, the company says.
While the official but tightly held Australian Industrial Truck Association (AITA) industry sales results show an 11.6 per cent drop (12,144 units) in forklifts sold year-on-year, TMHA gained a 2.3 per cent rise on 2014 and a significant share of the market.
The company sold over 4,500 forklifts in 2015, making up its highest ever market share of 37.5 per cent.
"As always we are very proud of TMHA’s growth in market share, made even more exceptional in 2015 given the overall decline in numbers nationally," TMHA executive vice president and COO Steve Takacs says.
"We have also increased on volume over 2014, selling over 100 more units than at the same time last year."
The company’s strength remains in the internal combustion engine powered counter-balance forklift segment with a market share of 42.2 per cent and a 29th consecutive year in poll position.
However, the company’s hold isn’t quite as tight on the growing battery-electric market, capturing 34.3 per cent market share.
The forklift industry’s shift towards battery-electric units is clearly represented in the Australian market share numbers, with the electric models now holding 58.7 per cent of the total.
This is an area that will be reinforced in 2016.
"As the industry moves towards a more environmentally sustainable outlook, I am confident that the trend towards battery-electric units will become a much stronger force in the industry," Takacs says.
"We will release even more battery-powered options in 2016 and we look forward to further solidifying our place as number one."
In a state-based breakdown, TMHA leads the market share in New South Wales, Victoria, Queensland, Western Australia, and Tasmania.