Isuzu hails long run in top market spot
Isuzu says it has, for the 27th straight year, topped the local market
Japanese manufacturer Isuzu Trucks has continued its leading position in the Australian market for the 27th year, while also increasing its annual unit movement.
The company’s annual figures record the movement of 7,442 units across the twelve months, a four per cent rise of the previous year spread across a number of truck segments.
Isuzu Australia director and COO Phil Taylor says that while it was "quite a patchy year for truck sales," the later months showed improvement.
"After a slow start in January and February the market began to pick up and held form through to the close with December showing the second best results for the year.
"This augurs well for an encouraging start to 2016."
The volume increase follows a recent trend for Isuzu, rising by approximately 300 units each year, with 6,814 units in 2013 rising to 7,150 in 2014, and now to 7,442 in 2015.
While Isuzu hasn’t released segmented statistics, it says most areas saw growth, including share growth in the heavy segment.
"We have had some great product news stories recently," Taylor says.
"The launch of our intelligent new N Series last year with its comprehensive safety package, broadened model choice and with particular variants benefitting from impressive power and torque increases represented another high-water mark in the light truck market."
"Our twin-steer FY range continues to break into new segments of the heavy market – we are seeing strong demand across other vocational applications following our successes with agitator work with these models.
"We are also building toward the very exciting launch of our new medium-duty product, set for next month."
Taylor also applauded the advances seen from its telematics, service, and roadside assistance offerings.