Hyster-Yale rebrands operating arm


Both companies receive a new logo under a change to the NACCO Materials Handling Group

Hyster-Yale rebrands operating arm
New company logos.

 

Hyster-Yale Materials Handling subsidiary NACCO Materials Handling Group (NMHG) is now the Hyster-Yale Group to bring it in line with its parent company.

According to the company, NMGH, which designs, engineers, manufactures, sells, and services lift products and aftermarket parts for both the Hyster and Yale brands, needed to be renamed to "eliminate any confusion" stemming from 2012 when Hyster-Yale Materials Handling split from NACCO Industries.

"The new Hyster-Yale Group name and logo reflect a combination of tradition and progress," NACCO Materials Handling Group president and CEO Colin Wilson says.

"While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster, Yale, UTILEV and Nuvera.

"The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives."

The changes will be effective from January 1.

 

 

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