Volvo Group to display a dealership experience at BTS


Maker of Volvo, Mack and UD says it is moving away from the traditional stand designs

Volvo Group to display a dealership experience at BTS
Volvo Group is spruiking its “One dealership, three brands” message. Picture: Steve Skinner

 

This year’s Volvo Group exhibit at the Brisbane Truck Show will take visitors through a complete customer experience at a dealership.

The exhibit sounds like it will be an innovative feature of the show, to be held at the Brisbane Convention and Exhibition Centre on May 14 to 17.

"Moving away from traditional OEM truck show stand designs, where the focus is on bling, ‘Your Personal Dealership Experience’ stand provides information on the comprehensive American, Japanese and European truck offering, as well as everything else that’s offered to support customers in their business today," the Volvo Group says. 

Volvo Group Australia president Peter Voorhoeve, says that in the mature Australian market Mack, UD and Volvo "strive to be the complete business solution providers".

"We go a step further from just selling the product, to actually being a business partner and supporting customers in their business operations," Voorhoeve says.

"No matter which of our brands you buy, one thing that is constant is our premium dealership and support network.

"We want to show our current and prospective customers just how important this is in their purchasing decisions."

With a "One dealership, three brands" slogan, Volvo Group says it has more than 100 customer service points in Australia and New Zealand, staffed by over 1,000 experienced technicians and offering greater after-market choice.

"We understand that different people have different models in their fleets old and new," Voorhoeve says.

"Mack, UD and Volvo are known for our genuine new parts and remanufactured parts for newer trucks – but we now complement our offer with a whole range of parts for older models."

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