Kekovich stars in Paccar Parts campaign

Australian football and advertising celebrity Sam Kekovich spearheads new multi-media campaign by Paccar Parts

Kekovich stars in Paccar Parts campaign
'Sam Truckovich' struts his stuff.


Former North Melbourne Australian football legend and media personality Sam Kekovich will feature in a new Paccar Parts promotional push.

The branding effort features a series of radio, print and website ads as well as an online video.

The campaign features Kekovich playing an industry character named 'Sam Truckovich', "Australia's straightest-talking fleet boss".

"Truckovich is a hard-working, no-BS champion of the trucking population," Paccar says.

"Sam's alter-ego Truckovich eats, sleeps and works big trucks and loves nothing more than looking at trucks, talking about them, and sticking it to anyone who makes it hard for truckies to go about their business.

"In signing up Kekovich/Truckovich, Paccar Parts' new brand campaign is ideally positioned to 'Get It Right' in terms of appealing to owner-drivers, fleet bosses and mechanics."

The campaign includes a new catalogue, point-of-sale materials and a revamped website –

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