Bendix brake pad phone app wins design award

Bendix’s identifier app wins award in the productivity category

Bendix brake pad phone app wins design award
The award for Bendix's app


Bendix has been recognised in the 2014 Australian Mobile and App Design Awards in Sydney thanks to its recently developed brake pad identifier smartphone app. 

The app allows mechanics to quickly identify brake pads by simply taking a photo of the brake pad and supplying a few basic pieces of information. If successful, the app will then return the manufacturer’s part number in a matter of seconds.

The app is pitched as a quicker alternative to searching through brake pad catalogues, and it has the added advantage of a constantly-updated database of parts. 

"The Australian Mobile & App Design Awards are part of a Grand Slam series where Apps from UK, Asia and Australia compete," Bendix marketing services manager Ian Bott says.

"The awards cover 30 categories highlighting recognition across the App design spectrum and provide a unique opportunity to see the best start-ups."

The productivity category is described as one that aims to recognise "applications that aid and facilitate productivity such as notes, diaries, schedulers, data entry and spreadsheet apps".

The phone app was commissioned by Bendix, and was developed over a period of 12 months by the Ballarat-based marketing agency RU Advertising.

Bendix claims that a variety of marketing strategies, including email, social media and print campaigns, enabled the app to reach 10th in the notoriously hit-or-miss Australian App Store under the productivity category. 

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