Aggressive pricing for AdBlue


CrossChem Australia has announced a campaign to sell the most competitively priced AdBlue Diesel Exhaust Fluid to the truck industry.

Aggressive pricing for AdBlue
Tom Macens of CrossChem Australia

CrossChem’s business development manager Tom Macens says the company’s AdBlue pricing will not be a short-lived campaign to attract new customers, but a long-term strategy to help truck operators, from owner-operators up to large nationwide fleets, to improve their profitability and vehicle performance.

"CrossChem Australia is part of a large global research and development and manufacturing corporation with operations in Europe, Russia, Scandinavia and Japan," Macens explains. "We are a privately-owned member of that group.

"We produce very large volumes of high quality AdBlue featuring advanced German technology and we control every stage of production and keep our costs to a minimum which is how we are able to supply our product for a lot less.

"We have made a long-term commitment to pass on those considerable savings to our customers."

Macens says AdBlue from CrossChem Australia is as much as 40 percent cheaper than other AdBlue currently available on the market.

"We are offering truck operators, automotive dealers and manufacturers a complete win-win … the sharpest pricing in Australia plus high-purity AdBlue which is licensed by Verband der Automobilindustrie."

Macens says the AdBlue meets all Euro 4, 5 and 6 emissions regulations as well as all Australian ISO22241 and Quality Assurance standards.

"We also back our AdBlue with a one year product guarantee," he adds.

According to Macens, CrossChem Australia has depots strategically positioned throughout Australia and delivers AdBlue promptly to any location.

"We supply AdBlue to suit every operator from cans and drums to polyethylene double jacketed storage tanks which hold up to 9,000 litres."

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