TMHA hails fifth year leading forklift market


Toyota Material Handling Australia looks to avoid resting on its laurels

TMHA hails fifth year leading forklift market
Toyota says it is more than 300 forklifts ahead of its nearest rival

Toyota Material Handling Australia (TMHA) has claimed a fifth year at the top of the national forklift market and will look to consolidate the position with a new offering.

"It extended its uninterrupted dominance of the internal-combustion counter-balance forklift market to 27 years, achieving a 30.1 per cent market share," the manufacturer says.

Battery-electric forklifts accounted for 54.4 per cent of Toyota forklift deliveries.

Australian Industrial Truck Association (AITA) industry sales results just released for 2013 show TMHA delivered more than 4,700 forklifts in 2013, a total market share of 28.6 per cent.

TMHA executive vice president and COO Steve Takacs says the company would build on its 2013 results with the launch of a new product in the first quarter of this year.

"Toyota's continued market leadership confirms the company's trusted name in forklift trucks, product quality and customer support," he adds.

"It also highlights the depth and breadth of the TMHA range of Toyota, BT and Raymond-branded forklifts in meeting the needs of counter-balance and warehouse material-handling equipment buyers.

"The new product we are launching this year is the fruit of Toyota's unequalled investment in forklift research and development."

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