Shell sees strong backing for B20


Education and partnership is key to building customer acceptance of new products, downstream boss says at biodiesel facility opening

Shell sees strong backing for B20
Shell sees strong backing for B20
November 22, 2012

A majority of Shell customers asked would consider using Biodiesel 20 (B20) in their fleets for either taxation or environmental reasons, the energy firm revealed at the opening of its new biodiesel facility at its Parramatta Terminal.

Shell Vice-President Downstream Andrew Smith (pictured)
says the recent launch of B20 in the Australian market was a response to demand and focused on the environmental impact of transport fuels and the potential liability under the Federal Government’s carbon pricing scheme.

"Shell is committed to understanding customer needs, and when we asked them if they would consider using B20 if it was available 28 percent said they would because of the tax benefit," Smith adds.

"Given the zero rating of biodisesel under the carbon pricing scheme, using a B20 fuel in their trucks can help affected customers significantly improve their bottom line.

"A further 36 percent said they would consider B20 because of the positive environmental aspects of using the fuel."

Shell believe that, with new products, education and partnership is key to building customer acceptance.

"We were pleased when 55 percent or our customers who attended recent workshops held across the country said they would consider using a B20 blend in their operations," he says.

"That number grew to 69 percent after they attended a session with Shell technology experts, and engine specialists from major companies like Kenworth and Cummins."

Bookmark and Share



You can also follow our updates by joining our LinkedIn group or liking us on Facebook