Isuzu lays ground work for big truck challenge in 08

By: Jason Whittaker


Hot on the heels of dominating Australia’s truck sales for the 19th year in a row, Isuzu Trucks is now

Hot on the heels of dominating Australia’s truck sales for the 19th year in a row, Isuzu Trucks is now eyeing off a top three position in the ultra-competitive heavy duty segment.

Jeff Birdseye, Marketing Manager for Isuzu, says the company is "very pleased" with how the sales figures have come in for February, particularly after the company out-sold arch-rival Hino by three trucks to two for the month.

Despite Isuzu's obvious satisfaction with the result, Birdseye says it was "not really surprising", given the quality of the new trucks launched in the past six months.

"We have released the N and F Series, they are cleaner and greener, as well as neater looking, and perform better, we have a lot of things going for us," Birdseye says.

"Couple that to our reputation for reliability, value and performance, and it is only logical we have a big share."

While a strong performance in the light and medium sectors was not surprising, given Isuzu’s track record, Birdseye did admit to being a little taken aback at its performance in the heavy duty sector, where it sold 94 trucks, and finished fourth.

"The heavy duty segment also picks up the heay end of our F Series, not just the Giga and C and E Series, so we do have a strong presence," he says.

With more new product to come in the next two months, as the new Giga range debuts progressively between March and April, Birdseye says there will not be a solid competitor in the 500hp range until April or May, however, a top-three place in the second half of the year "just might be possible".

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