Hino is Australias fastest growing truck brand: ERG

By: Graham Gardiner


Hino recorded the biggest growth in volume for an Australian truck brand over the 2006/07 period, according to industry statistician

Hino recorded the biggest growth in volume for an Australian truck brand over the 2006/07 period, according to industry statistician ERG International.

ERG awarded its 2007 Hot Shot Award for the biggest growth in the commercial vehicle industry to Hino after it increased deliveries of new vehicles by 975 sales over the previous year.

Hino delivered a total of 6,136 vehicles to customers in the past 12 months, up from 5,161 deliveries in 2006.

The 975-unit increase is an impressive 190 sales higher than the next best growth figure for a truck manufacturer over the year.

Such has been Hino's growth since 2003 that it has increased its annual sales by 2,799 units in just four years.

According to Chief Operating Officer Steve Lotter, the launch of new models in 2007 and a cohesive dealer effort paved the way for Hino's sales result.

"Obviously the launch of the Hino 300 in February contributed greatly to our increase in sales in 2007," he says.

"That shows in the fact that we were the fastest-growing Japanese manufacturer in the light-duty segment.

"Hopefully, the growth in sales of the 300 can continue when we release a host of new variants early in 2008.

"This award confirms the momentum that Hino and its dealers are building in the marketplace - it is a wonderful acknowledgement that we are heading in the right direction."

Lotter says Hino will introduce "exciting" new models in 2008.

"We are working closer than ever with Japan to give the market what it needs. For example, we've just had a team of Hino engineers driving a prototype 700 heavy-duty truck around Australia for evaluation purposes - the first time Hino has ever done this outside Japan.

"On top of this, our dealers are investing in their businesses to an impressive degree.

"In 2007 we opened the stunning new $20 million Prestige Hino in Dandenong, Tory Hino opened refurbished premises, and we committed to opening four more dealerships by early 2008 - two in Victoria and two in New South Wales.

"Such was Hino's growth in 2007 that we have had to bring our business plans forward by a full year - which is unheard of," he says.

Hino plans to continue its upward surge across all market segments in 2008 with a host of new models due to be launched.

"We have a new medium-duty range coming in the Hino 500, which will replace the well-established Ranger Pro," Lotter says.

"The 700 will continue its steady climb in the heavy-duty market with new versions being released shortly.

"The Hino Hybrid created a lot of buzz for the company in 2007, and we have a brand new model arriving in 2008 - and we will be receiving a greater quantity of the new version than we did last year."

"It all points to an even better year for Hino in 2008."

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