Isuzu maintains leadership in Australian truck sales for 2007

By: Graham Gardiner


Isuzu maintained a clear lead in truck sales in 2007 capturing 22.1 percent of the overall market (8,420 units), according

Isuzu maintained a clear lead in truck sales in 2007 capturing 22.1 percent of the overall market (8,420 units), according to the latest data collected by ERG International.

It was followed by fellow Japanese manufacturer Hino with 16.1 percent marketshare (6,136 units), Mitsubishi (11.7 percent), Kenworth (7.2 percent), Iveco (4.5 percent), Volvo (3.6 percent) and Mack (3.6 percent).

Kenworth maintained its dominance of heavy truck sales by claiming 20.7 percent marketshare (2,756 units), almost double that of its nearest rivals Volvo (10.4 percent) and Mack (9.9 percent).

In the light-duty segment Isuzu accounted for 34.9 percent of sales (3,763), followed by Mitsubishi (21.9 percent), Hino (20.9 percent) and Fiat (7.2 percent).

Isuzu and Hino accounted for the lion’s share of the medium-duty truck market, with 35.3 percent and 33.5 percent of sales respectively, followed by Mitsubishi on 15.7 perce3nt and UD Nissan Diesel on 9.6 percent.

Mercedes was a clear leader in vans sales, capturing almost 40 percent of the light-duty van market (1,597 units), ahead of Ford (30.6 percent) and Volkswagen (10.4).

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