The NHVR is focusing on the youth on the road in its second round of road safety campaigns
The National Heavy Vehicle Regulator (NHVR) has launched the second phase of its major road safety campaign, Don’t #uck With A Truck.
Titled ‘Don’t Truck It Up’, the campaign is targeted at Learner (L) and Provisional (P) licence holders.
The campaign features social media personality Luisa Dal Din, demonstrating a range of safety scenarios including turning, stopping and overtaking a truck.
NHVR spokesperson Michelle Tayler says the combination of humour and shock-factor in the campaign is designed to grab the attention of young drivers, to help push the message of road safety and awareness around heavy vehicles.
“There are so many distractions in a young person’s life, whether it be things like mobile phones or gaming, so we wanted to use these objects to show how quickly things can change when you make a wrong decision around a truck,” she says.
“We know heavy vehicle safety may not be a big topic amongst young people, but our goal is to join the conversation and help teach inexperienced drivers how to safely share the road with a truck.”
Last year, the NHVR says Australia recorded 196 fatalities involving heavy vehicles, with there typically being around 70 per cent of incidents involving both heavy and light vehicles the fault of the light vehicle.
‘Don’t Truck It Up’ includes 90″, 15″ and 6″ spots appearing online on Instagram, TikTok, Snapchat and YouTube, reaching young people where they spend the most time. It will also be supported through CSAs on billboards and radio.
For more information, visit www.dontmuckwithatruck.com.au