Link aims to lift the road transport industry's public profile
Australia’s largest national road transport association, NatRoad, has announced an exclusive strategic partnership with leading multi-media publisher Bauer Media Group.
The partnership will see the two organisations working together to lift the profile of the Australian road transport industry.
As NatRoad’s official media partner, Bauer Media Group will promote the organisation’s membership services, key events, and news and commentary across its suite of market-leading titles, including Australasian Transport News (ATN), Deals on Wheels, Owner Driver, and Earthmovers & Excavators – in print and online.
In return, NatRoad members will benefit from complimentary subscriptions to Australasian Transport News (ATN) and Deals on Wheels print magazines and electronic newsletters – as well as subscriptions to Owner Driver and Earthmovers & Excavators digital magazines and electronic newsletters.
“I am thrilled that Bauer Media has come on board as our media partner,” NatRoad CEO Warren Clark says.
“This collaboration will enable us to reach key audiences throughout Australia and deliver benefits that will ensure our members are up-to-date with the latest industry news.”
Graham Gardiner, GMr of Bauer Media Group’s Transport & Machinery Division, adds: “We are excited to be the official media partner of NatRoad.
“Our partnership will strengthen our existing relationship, and our reach within the road transport industry.
“We are delighted to be working closely with NatRoad.”
The partnership is effective from June 1.