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National regional railway crossing safety campaign launched

A new national advertising campaign will raise awareness around regional railway crossing safety

The federal government has launched a national advertising campaign as part of its commitment to improve regional railway crossing safety.

The new campaign emphasises the message to ‘slow down, look, listen for trains’ while reminding drivers of the risks around regional railway crossings.

The campaign is part of the federal government’s $180.1 million Regional Australia Level Crossing Safety Program, with $160 included to support high-priority railway crossing upgrades and $4.7 million provided for two grants to support innovative level crossing safety technology.

“Rail travel is critical for so many of our regional communities – to connect them with their loved ones, jobs and opportunities,” Federal transport minister Catherine King says.

“The federal government is committed to improving rail safety and productivity, which is why we’re investing to upgrade rail infrastructure and launching this campaign to educate locals and visitors around the importance of regional railway crossing safety.”

The campaign also builds on the federal government’s commitment to the goal of zero harm at level crossings.

The campaign will appear on regional TV, radio, outdoor advertising such as billboards, digital audio including podcast and music streaming platforms, First Nations publications and social platforms, and will run until June 30.

“Rail safety is like road safety: it is everyone’s responsibility to play their part to ensure we all stay safe,” federal assistant transport minister Carol Brown says.

“Our rail industry is a crucial part of the Australian economy, and it intersects with our road network, meaning drivers need to be aware and attentive.

“This national advertising campaign will complement the government’s commitment to a National Road Safety Awareness campaign and our goal of Vision Zero – zero fatalities and serious injuries on our roads.”

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