Microlise, a leading provider of transport technology solutions, has announced a new contract with Geraldton Fishermen’s Co-operative (GFC), the world’s largest rock lobster processor and exporter.
The partnership marks a major step forward in GFC’s mission to increase profitability, create safer working conditions and deliver more efficient supply chain operations for its members. Under the partnership, Microlise will support GFC with their world-class delivery management, fleet visibility and safety, health and compliance technology to help raise performance across every stage of the lobster supply chain.
Luke Olsen, Managing Director – APAC at Microlise said, “We’re proud to partner with GFC to support such a unique and critical supply chain. By combining our AI-enabled Driver safety systems and advanced planning and optimisation tools with GFC’s deep industry expertise, we can help deliver measurable improvements in safety, efficiency and product quality, directly benefiting their members and customers.”
“Our challenges in delivering maximum value to our members include long transport distances, keeping lobsters in top condition, managing driver safety and responding to the dynamic nature of our industry,” said Michael May, GFC Supply Chain General Manager. “Microlise helps us address all of these with a single, integrated system.”
Microlise’s Driver Excellence, AI Driver Distraction Cameras, Planning and Optimisation and Delivery Management solutions, including Electronic Proof of Delivery, will help digitalise and streamline GFC’s planning operations while providing deeper insights and real-time visibility across the supply chain.
The solutions also place a strong focus on driver safety, enabling real-time monitoring of every load in transit, maintaining product quality and reducing transport incidents to ensure safer operations and smoother handovers.
“Safety is a foundation of this investment,” Michael said. “Protecting our drivers and our members’ product is non-negotiable for us, and Microlise helps raise the bar across the board.”
Looking ahead, GFC is also exploring digital traceability and additional technologies to further modernise its operations and strengthen returns for members.
The new partnership follows an exceptional year of growth for Microlise across Australia and New Zealand, marked by new customer wins, expanding operations and growing demand for its transport technology solutions across the logistics and transport sectors.
Microlise’s powerful range of modular, end-to-end transport technology solutions is used by more than 2,500 companies worldwide, including retail giants such as Woolworths, Coles, Foodstuffs South Island, Foodstuffs North Island, Tesco (UK) and Waitrose (UK).
To learn more about Microlise’s range of transport management solutions, click here.