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Mattel secures new Barbie Dreamhouse through DHL Supply Chain warehousing agreement

The manufacturer of famous toys like Barbie and Ken now has an upgraded Australian home base courtesy of a 10-year warehousing agreement with DHL Supply Chain

Global toy leader and manufacturer of the popular Barbie and Ken dolls, Mattel, has once again partnered with DHL Supply Chain Australia on a warehousing deal.

The 10-year agreement will mean that Barbie, Ken and Mattel’s extensive toy catalogue will have a new home in Melbourne.

DHL has relocated Mattel’s warehouse operations to a new 31,000 sqm site in Truganina, Victoria, providing Mattel with the space required to cater for growth following the brand’s popularity boost generated by the hit movie Barbie.

Image: DHL Supply Chain

The long-term agreement follows a five-year relationship between the two companies, providing the opportunity for DHL to upgrade Mattel’s warehousing with improved sustainability measures.

The Truganina site has been upgraded to achieve Green Star accreditation, with features including a 200kWp rooftop solar array, rainwater collection, energy efficient high-volume low-speed (HVLS) fans and rooftop lighting that uses sunlight to illuminate the building.

DHL Supply Chain ANZ CEO Steve Thompsett says the new agreement demonstrates Mattel’s confidence in DHL’s capabilities.

“We enjoy a great relationship with Mattel and we’re thrilled to have entered this 10-year agreement and have its warehousing operations running from this new site,” Thompsett says.

“It’s a real honour for us to be helping Mattel bring its brands into people’s lives – such as Barbie, Hot Wheels, Fisher-Price and others – which have brought joy to children and fans in Australia for generations.

Image: DHL Supply Chain

“We’re also pleased to help Mattel reduce operational costs and boost the sustainability of its warehousing with significant upgrades to its operations, delivered thanks to DHL’s global focus and expertise in this field.”

Mattel Asia Pacific senior vice president and managing director Paul Faulkner says the new long-term agreement solidifies Mattel’s great partnership with DHL over the past five years.

“This agreement ensures we have the operational infrastructure and expertise in place to secure our growth plans for the future,” Faulkner says.

“In our mission to deliver innovative products and experiences that inspire fans, entertain audiences and develop children through play, certainty and precision in our supply chain is vital.

“This expanded partnership with DHL ensures we can continue to improve the delivery of these experiences across the Australian marketplace.”

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