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March caps off stunning first quarter truck sales

The heavy duty trucks market is flourishing so far in 2024, setting a record for sales in Australia courtesy of a major brand sitting on top

The latest Truck Industry Council T-Mark database of truck sales for March has shown that a record breaking 3,788 heavy duty trucks have been delivered in the first quarter of 2024.

While there’s a slight decline in the overall sales across other categories, the heavy duty market has continued to flourish.

Overall, the combined heavy duty, medium duty, light duty trucks and commercial vans data has decreased by 1.98 per cent for the first quarter when compared to the first quarter of last year, but the heavy duty sales showed that Volvo sits supreme on top.

In March, Volvo sold 352 heavy trucks to stay ahead of Kenworth for both the month and quarter.

Out of the entire 1,533 heavy duty trucks delivered in March, Volvo’s deliveries means it has registered 788 for the year to date, staying ahead of Kenworth with 701 sales.

Alongside the top two, Isuzu, Scania, Mack, Mercedes-Benz, UD Trucks, Fuso, DAF and Hino round out the top 10.

In the medium duty sector, Q1 sales rose 8.9 per cent from last year, with Isuzu leading the way.

The brand accounted for 53.1 per cent of the medium duty sales seen in Australia this year so far, selling 925 trucks in this market to date in 2024.

Next behind it was Hino with 494, with Fuso (173), Iveco (29), Hyundai (27), Mercedes-Benz (21) and Volvo (19) all trailing behind.

The light duty sector didn’t see the same rosy growth, with sales dropping 20.3 per cent for the quarter when compared to last year.

In the category, Isuzu (1420) remained well on top, more than doubling the next best in Fuso (516), while Hino (506), Iveco (302), Mercedes-Benz (159), Fiat (107) and Hyundai (49) all coming up next.

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