BevChain signs new agreement with Woolworths

Beverage distributor BevChain will manage warehousing to help support Woolworths brands

BevChain signs new agreement with Woolworths
BevChain has signed a deal with Woolworths Group

BevChain has signed a new warehousing deal with Primary Connect, who acts as the main New South Wales supply chain arm of the Woolworths Group.

Beverage distribution specialist BevChain will manage the beverage warehousing of Woolworth’s products from a new liquor distribution centre in NSW’s Kemps Creek.

BevChain is a wholly owned Linfox subsidiary, as the warehousing agreement will result in more than 150 new leadership, specialist and frontline warehouse roles being created.

"We are excited about this new agreement with our valued customer, which speaks to the reputation of trust earned by BevChain to help Woolworths Group grow stronger with smarter supply chain solutions," BevChain president Misha Shliapnikoff says.

"BevChain’s beverage expertise, scale and agility helps position our customers for future growth while remaining flexible enough to respond to shifts in demand."

The new 35,000-square-metre liquor distribution centre will service more than 400 Dan Murphy’s and BWS outlets in NSW when Primary Connect finalises the deal.

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This transformation of the NSW supply chain network would reinforce logistics capabilities of the brands in a time where robust supply chains are increasingly important in Australia.

Woolworths Group director of transport and Primary Connect Chris Books says the new Kemps Creek centre is an exciting step for Primary Connect as it aims to become Australia and New Zealand’s next-generation supply chain.

"We look forward to the service improvements we’ll see for Endeavour Group and we’re pleased to strengthen our partnership with BevChain through this development," Brooks says.

Construction is already underway on the distribution centre, with the new site set to be fully operational by early 2023.

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