Reid returns to CouriersPlease as chief operating officer

Long-term company servant re-appointed after stint at StarTrack

Reid returns to CouriersPlease as chief operating officer
Phil Reid


Parcel delivery operator CouriersPlease (CP) has re-appointed Phil Reid as chief operating officer from StarTrack.

Reid returns to the role after three years, and brings more than 25 years of experience in logistics and transport.

Having worked with CP since 1998, his role evolved from courier to national fleet manager and national operations manager – before being appointed COO in 2016.

CP lists his achievements as reducing Lost Time Injuries by 70 per cent through a targeted safety approach and leading the largest franchisee conversion in Australia, with 650 contracted drivers converting to a franchise model.

He left briefly to become national premium fleet manager at Australia Post subsidiary StarTrack.

How CouriersPlease linked with start-up GoFetch, here

In his role as COO at CP, Reid will direct operations across every part of the organisation, leading a team of more than 1,200 people across the franchisee network and support staff.

"I’m pleased to return to CP, and look forward to growing and transforming the company, which has grown by nearly 50 per cent this year alone," Reid says.

"A key business focus at the moment is planning for our peak period. Usually, the demand starts in October, but we have had strong sustained growth in volumes since April.

"Social restrictions and lockdowns have led to a significant uptick in eCommerce sales.

"We have been successfully adjusting to this new normal of online shopping and are preparing for our busiest peak period yet.

"CP is a constantly evolving business, and there will be areas we can always improve on.

"I am working with CP to structure our projects and ensure we are working methodically, as well as making sure there are measures in place for us to work efficiently and successfully.

"I’m looking forward to implementing some exciting changes and initiatives in the months ahead."

CP CEO Mark McGinley welcomes Reid back to the company.

"His experience in aggressive growth strategies will be a great asset to us, particularly as the business has seen substantial growth this year.

"Our continued focus will be on implementing new technology and improving our automated systems.

"Phil’s breadth of knowledge and experience will undoubtedly keep this momentum going and help drive further growth for the business.

"Not only does Phil bring a high level of skill and expertise to the role, but he has been a valued and respected part of the company for many years, and we couldn’t be happier to welcome him back to the fold."


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