Baldwin is newest CouriersPlease state boss

Former Toll Priority executive take top Queensland post

Baldwin is newest CouriersPlease state boss
Tracey Baldwin


CouriersPlease (CP) has appointed Tracey Baldwin as its new Queensland state manager.

Baldwin becomes the parcel delivery service’s first female branch manager.

Her task will be to improve franchisee revenues as well as CP Queensland’s operations over the next three to five years, the firm says.

Baldwin arrives with more than two decades of experience working in domestic and international logistics freight services – most recently as national business development manager at Toll Priority.

She spent 14 years working at DHL Express where she climbed the ranks from sales representative to business development manager, Australian product manager then area sales manager in Western Australia.

Read CP’s analysis of the challenge e-commerce faces here

Baldwin oversees the daily operations of the business and manages the state’s 202 franchisees.

She is responsible for sales, controlling profit and loss in the Queensland branch, and manages a team of 262.

"I’m thrilled to start the next chapter of my career at CP, and I’m looking forward to the new challenges that lie ahead of me – particularly as the logistics industry is forever changing," Baldwin says.

"The massive growth in business-to-consumer parcel deliveries that has occurred over the last few years with e-commerce being on the rise is very exciting.

"There are many challenges for all parties, such as the increasing volume of deliveries that continue to grow year on year, so it’s important for us to adapt and find new solutions."

CP delivered nearly 18 million parcels Australia-wide and internationally in 2017 alone – and it’s expected to exceed this number in 2018 by 13 per cent. It has more than 700 couriers across its network of franchisees.


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