Parcels delivery battle heats up early


Australia Post’s Shipster puts focus squarely on on-line shopping

Parcels delivery battle heats up early
Christine Corbett looks to steal a march on her competitors

 

In an effort that is being case as a pre-Christmas shot across Amazon’s bow but could do for its other competitors as well, Australia Post is trialling free distribution to online shoppers of more than 40 brands.

The catch is that they will have to join a $9.95 membership program, Shipster, and spend $25 or more with participating brands and stores.

Last year, it took parcel delivery operators until the end of November to spruik their Christmas shopping initiatives but, like other things surrounding the festive season, things have started earlier.

Shipster members will have their shipping costs automatically deducted on eligible purchases at the checkout.

Australia Post acting managing director and group CEO Christine Corbett says the service has been launched "just in time for savvy shoppers to get organised for Christmas.

"We know our customers love to shop online and this Christmas we expect more gifts to be bought online than ever before.

"Shipster lets you shop with confidence knowing that there will be no surprises at the checkout.

"When you shop with Shipster, all you need to do is spend $25 and over to unlock free shipping from more than 40 of Australia's biggest and most-loved retailers.

"And with online shopping growing from 11.5 per cent to 15 per cent in the last 12 months, we're predicting the busiest year for online shopping we've ever seen at Australia Post."

From now until January 1 shoppers in metropolitan Melbourne, Sydney and Brisbane can join Shipster while gaining a free delivery of one Deliveroo order each month.

Following the introductory period, Shipster membership will cost $6.95 per month, and continue to allow customers to receive free delivery where shipping costs less than $20.

 

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