Name change appears to reflect little other difference
Brookfield Infrastructure Partners might still be the ultimate owners of Brookfield Rail but its subsidiary will no longer share the name.
The rail path owner and access provider will henceforth be known as Arc Infrastructure.
“It’s an exciting time for our business,” Arc CEO Paul Larsen says of the change.
“While we remain a Brookfield company, we’re looking forward to creating our own unique identity as Arc Infrastructure.
“As Arc Infrastructure, our new name reflects our commitment to making an even greater contribution to the growth of Western Australia’s economy.”
The firm insists employees were heavily involved in the development of the new brand and the chosen name embodies the aspirations for the company’s future, while being true to the heart of the core business.
“We have been extremely open with our people throughout the entire process,” Larsen says.
“We asked them what was important to them and this feedback formed the foundations of our new identity.”
“We see this as a great opportunity to create our own identity while still having the support of our parent company Brookfield.
“We look forward to continuing to deliver positive outcomes and contribute to the State as Arc Infrastructure.”
The Australian Logistics Council (ALC) says it looks forward to working with Arc on development of the National Freight and Supply Chian Strategy (NFSCS).
“Close cooperation with the major freight logistics operators in every state and territory is essential to producing a Strategy that meets industry needs and delivers real economic benefits,” ALC CEO Michael Kilgariff says.