Clorox taps DHL for product handling

Consumer and professional goods maker outsources warehousing and delivery

Clorox taps DHL for product handling
Saul Resnick highlights speedy process


Consumer goods manufacturer Clorox linked with DHL Supply Chain for transport and logistics nationally three months ago and the companies have now opened up on the changes underway.

The impetus for the deal was a Clorox move to focus on "a more standardised and customer-centric approach", the companies say.

"Our goal is that when a customer reaches for a product at the supermarket, it’s there," Clorox Regional Logistics Manager Mike Fraser says.

DHL Supply Chain has tackled a range of warehouse and supply chain initiatives nationally, including warehousing, value added services, and inventory reduction with a view to helping Clorox improve productivity by developing a more flexible operating model.

"The implementation of the 3PL service provided to Clorox has been achieved in just over three months, a process that would traditionally take six," DHL Supply Chain Australia and New Zealand CEO Saul Resnick says.

"Each customer DHL works with is partnered with a team that identifies not only the operational needs of the business but the overarching outcomes that influence their end-customer’s satisfaction."

"For fast moving consumer goods businesses, the logistics process is critical as consumer purchasing decisions are largely based on availability.

"We ensure all stock is delivered to stores when promised and with as little manual intervention as possible."

Clorox is the parent company for a variety of brands, including Glad, Burt’s Bees and Pine-Sol.

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