Hooper to handle Couriers Please operations

New COO comes with extensive experience in parcels industry

Hooper to handle Couriers Please operations
Newly appointed COO Hoy Yen Hooper


Couriers Please (CP) has appointed Hoy Yen Hooper as its chief operating officer (COO).

Hooper’s task is to drive the strategy and innovation of the company’s national operations as it expands its delivery and courier network across the country and overseas, the company says.

She will be responsible for the overall management, performance and strategic direction of CP’s operations and instilling a customer-led product focus approach within the organisation.

The new COO has nearly two decades of general management and commercial experience in the Australian and New Zealand logistics and supply chain sectors, most recently as the head of commercial operations at Sendle, and previously, managing director at DHL eCommerce Oceania, and commercial and operations manager at Deutsche Post Global Mail (Australia).

"I am looking forward to heading up the operations at CP at an exciting time for the logistics and eCommerce market in Australia," Hooper says.

"With big players such as Amazon and Alibaba coming to our shores for the first time, CP aims to become a leader in parcel deliveries.

"To meet this aim, I will be working towards cementing CP’s focus, as an organisation, on customers. We will work hard to ensure that we develop solutions that meet customer needs in the ever-changing eCommerce environment.

"CP is already about to launch some exciting customer-centric developments, including re-delivery to a neighbour, and I am keen to work with the team to launch them in the market."

She will report to CP CEO Mark McGinley.

"Hoy Yen has an exceptional track record in the industry, in strategy development, improving business processes and implementing new initiatives," McGinley says.

"She is bringing with her a vast depth of knowledge and experience in logistics and supply-chain management that will help drive the CP business as it expands operations to support the growing online retail market."

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