FedEx finds SME product delivery struggles


Lead-up to Christmas sees peak season as challenge to smaller firms, survey shows

FedEx finds SME product delivery struggles
Kim Garner points to lack of logistics savvy among many smaller firms.

 

Most Australian small to medium enterprises (SMEs) have difficulty with getting their products to customers in the peak pre-Christmas period, according to a FedEx survey.

FedEx reports the poll of 1,000 consumers and 400 SMEs revealed 94 per cent of businesses believe Christmas will bring an increased demand for online shopping, but 63 per cent of businesses admit they have not proactively prepared for the peak season.  

Three out of four (76 per cent) SMEs say local businesses are missing out on revenue because they don’t have effective shipping systems and over half (51 per cent) of consumers believe Australian companies are falling behind their overseas competitors when it comes to preparation for peak season shopping.

"We know Australians love to beat the queues and shop online at Christmas, but too many businesses underestimate the role shipping can play in the online shopping experience," FedEx Express Australasia managing director Kim Garner says.

"Being unprepared puts them at risk of disappointing their customers and missing out on a golden revenue opportunity.

 "When it comes to reputation, a positive shopping experience at Christmas can make all the difference and a bad one can have lasting consequences.

"In fact, this research showed that 58 per cent of Australians wouldn’t buy from a business again if its shipping let them down at Christmas."

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