Centurion goes pink for a good cause

Load restraint straps used in the freight industry are about to take on a new look, to support breast cancer research

Centurion goes pink for a good cause
Centurion goes pink for a good cause

September 9, 2011

Western Australian lead logistics provider, Centurion has introduced pink straps in support of the National Breast Cancer Foundation.

The company already uses pink-themed vests for visitors to its Hazelmere facility to help raise funds for the foundation.

The new pink straps will be a stark contrast to the common blue straps used across the industry and Centurion hopes this will raise awareness of breast cancer and the foundation.

Centurion Executive General Manager Mark Doig says the initiative will serve a dual purpose.

"We are proud to link this move with the National Breast Cancer Foundation and hope that it will be supported," Doig says

"In addition we hope any theft of straps will
be reported to help ensure maximum benefits to the foundation. Anyone seeing a pink strap should now recognise it belongs to Centurion and should sit on a Centurion vehicle.

"We are now moving to pink as the standard colour for our load restraint straps and we hope this can help rectify the alarming loss and wastage of straps that occurs in the industry,’’ he says.

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